A summary of what I learned about pricing products over the last 20 years of building 10+ B2B & Consumer products.
What would ZeroTurnaround pricing look like if you would do it by this formula today? Would it be significantly different?
Yes, about 3x lower and focused on no-brainer Value prop driving adoption with minimal Chanel spend, mostly fixed costs.
What would ZeroTurnaround pricing look like if you would do it by this formula today? Would it be significantly different?
Yes, about 3x lower and focused on no-brainer Value prop driving adoption with minimal Chanel spend, mostly fixed costs.